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We create,
build, buy & scale
brands globally

LET'S EXPLORE

We are pioneers in D2C Business

We believe in the direct-to-consumer model (D2C)
and we're defining how the industry works since 2005.

Traditional business

Manufacturer

Brand manufacturer/
Brands

Wholesaler

eTailer/Retailer

Customer

Our way for over 10 years

Manufacturer

Product R&D

Production

Distribution

Brand
creation

Marketing, sales & services

Customer

Self-financed
growth is
our pride

Thanks to our 1000+ employees and led by our founder we realized in 300+ M net revenue in 2020.

€ Our history in numbers

We have been creating D2C brands and democratising consumer markets for more than one decade

45+

brands in our portfolio

15+M

units sold

3700+

products in our portfolio

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https://www.klarstein.de

Gallery Image

https://www.capitalsports.de

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https://www.auna.de

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https://www.blumfeldt.de

 
 

From cooking, gardening, and exercising to enjoying music and designing the homes of millions of our customers around the world, we bring joy and challenge convention.

STEAKREAKTOR

GRANDPRIX KITCHEN ROBOT

AUNA KR-200 KITCHEN RADIO

QUICK STICK SOUS VIDE

We build
award-winning
products

Award winners
loved by the media

We have launched hundreds of award‐winning products.
Design and technology are our recipe for success.

We create
smart home



From air conditioning to cooking, since October 2019 we already offer more than 100 IoT devices that allow flexible and mobile control of living or working environments via app. Our masterpiece is the app of our leading brand Klarstein. Other brands will follow. ​

Our international team of experts is always focused on integrating the latest ​technologies and intuitive solutions in-house and thus quickly into our framework. Our goal: Providing the best possible experience to our users - and consequently achieving at least a 25 percent share of the most relevant IoT products in our portfolio by 2024. Because we know: The future is smart.

Design cherries

We are passionate designers, and these products we are
particularly proud of.

›

We scale
Brands across
The globe
Via 100+ channels

We have access to 1.5 billion active ecommerce shoppers through several sales
channels in a total of 28 countries in Europe, the U.S., China and Turkey.

Peter Chaljawski

Founder and CEO of BBG

Peter Chaljawski

We rank among the top marketplace sellers on Amazon globally.
However, most of our revenue is generated outside Amazon, mostly
through our own D2C webshops.

our products are being displayed at the top of the page at all relevant shopping destinations
across the internet

Maximum
value
creation

BBG platform includes more than 100 sales channels! This includes our 70+ web-shops which operate in a total of 28 countries in Europe, the U.S., China and Turkey.

>100 Distribution Channels

28 countries

>100 Distribution Channels

28 countries

We buy brands
& bring them to the global level

We will use the full power of our platform to present your brand to customers around the globe.

70+

in-house marketing
professionals pushing
omni-channel campaigns
via PPC, SEO social
networks, TV, print

100+

channels for promotion
across the globe (own
webshops, marketplaces,
price comparison sites,
search engines...)

3M

monthly visitors
on our webshops
+ 5000 daily active
users of our IoT apps.

Interested in selling your brand?

We will use the full power of our platform to present your brand to customers around the globe.

Get valuation

BBG NEWSROOM

Know someone looking to sell their business?

Refer them to us and we'll reward you with 20,000€ if we acquire the brand.

I know someone!